AT3 clinches Facebook’s West African communication business

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AT3 Resources, a leading PR and event management firm in Nigeria has been confirmed as the agency of choice for the communication business of global social networking giant, Facebook ,in West Africa. The Lagos-based avant garde PR agency won the Facebook media account following a very competitive pitch process.

The brief will see the agency manage the reputation and brand management of Facebook in Anglophone West African countries- Nigeria, The Gambia, Sierra Leone, Liberia and Ghana.

With expertise in specialized communications and events consultancy, AT3 has demonstrated its multiple competences in reputation management, communications strategy and planning, corporate event conception, planning and management and media interventions and relations. Its excellent offering in public relations, events and media services has endeared it to corporates, individuals and brands, locally and globally.

Commenting on what gave the leading PR agency the edge in the pitch process, the debonair MD of AT3, Tosin Adefeko had this to say: “First and foremost,, beyond the usual creativity, intellect, service excellence and passion that I presume all service providers must possess at the minimum…..our selling point which is ingrained in our DNA is ‘keeping promises’. In that vein, we do not make promises we can’t keep.

She continued: “We have had the courage to turn down jobs regardless of financial considerations if we cannot see the end-to-end of HOW we can deliver on our promise! I think to a large extent that always stands us out”

With experience of over two decades managing and advising local and global brands across a broad spectrum of sectors, AT3 has raised the bar in public relations beyond the reach of its contemporaries.

Notable brands that have done business with the agency include Polaris Bank,Nigerian Economic Summit Group(NESG), Crown Flour Mills,OLAM Nigeria Ltd, NIBSS, Ibidunni Ighodalo Foundation as well as Radisson Blu in hospitality and many more.